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What role does site speed play in digital marketing?

The speed of your website has an impact on your SEO, sponsored search, and paid social channels, which is why it's so vital.

Given that mobile devices are used by a big percentage of internet users, optimizing for mobile has never been more crucial. Mobile page speed is now a contributing ranking element following improvements to Google's ranking algorithm, especially the Speed Update in July 2018 and the more current Page Experience Update that began rolling out in August 2021.
What does this signify for search engine optimization? In other words, if your competitors' website outperforms yours in terms of page speed and serve material to users faster than you do, this will be taken into account for ranking purposes. Not only that, but page speed is crucial for reducing bounce rates and increasing conversions, so making sure your pages’ load in under 2 seconds should be a top concern.

Paid Search

products/services they've looked for, as well as providing the most seamless user experience possible while they're on the site. This means that brands with a strong landing page experience and faster site speed will be rewarded with higher quality ratings, which will result in lower costs per click for those brands!
Why pay more per click, waste advertising funds, and then give users a bad experience once they get on your site? Conversions might drop by as much as 20% for every second that a mobile page takes to load.

Paid Social

When it comes to prioritizing your ads on Facebook, it's similar to how Google prioritizes paid ads. Facebook aims to show the most relevant results based on a user's preferences.
As previously stated, a speedier website simply equals a better user experience. Facebook previously declared that ads would henceforth be prioritized based on speed and user experience. There are a number of elements that influence Facebook's algorithm when it comes to social ads, but a fast load time will give your ad a greater priority in the newsfeed, whereas slow load times can lead your ad to be downgraded or even ignored. Is this something you can afford to happen?

What's your next move?

Talk to us at Techquity now that you understand how vital site speed is to your website, from influencing digital channels to having a direct impact on your conversions.

Let's see what changes you may make to make your digital marketing efforts more effective.

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How to Find Managed IT Service Providers?

Effective management is required for any organization to function, and this should extend to IT infrastructure, especially when it adapts to new technology. Managed IT services are available from reputable and experienced consultants who are experts in the platform you're using. If your organization is pursuing Amazon Web Services or AWS cloud transformation, for example, you'll need a team that can manage the process, anticipate problems before they occur, and adopt creative ideas on a regular basis to ensure the finest possible services every time.
But, with so many managed IT service providers to choose from, how do you know which one will best assist your company in transforming to the cloud? These pointers should assist you in making an informed decision:

Look for a company that is familiar with your sector and business

The best service provider will have a lot of experience in your field. They are familiar with the broad requirements and issues that firms in your industry encounter, as well as your specific goals and operations. This is why they can tailor your AWS cloud transformation strategy to your specific requirements! 

Go over their references and client testimonials

What are the opinions of former clients about the managed IT service provider? These evaluations will provide you with further information about the quality of their service and how they operate. Reputable businesses can also provide references for you to contact if you have any questions regarding their experience.

Know what else they offer

The finest managed Best it services in Melbourne go beyond AWS cloud transition and provide additional services such as consultation and frequent network and computer monitoring. Confirm that they can manage and maintain your cloud or on premise infrastructure on your behalf.
Your company can benefit from better data protection and decreased operational risks by working with the proper managed IT service provider. Only work with a team of seasoned professionals who have a track record of providing exceptional service!

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Importance of Microsoft 365 for small-medium organizations

Microsoft 365 is one of the most efficient and essential software tools used by small to large organizations for managing their workforce in the cloud. It is an integrated Microsoft solution, which collaborates fully with office 365 and additionally provides advanced security features and device management capabilities. This full business solutions contains the application and creative tools that can help support productivity, efficiency, connectivity, communications, workflows, collaboration, and teamwork throughout all level of your business. Microsoft 365 business premium and other versions provide you one stop solution to all your business needs.

Here are 5 ways that Microsoft 365 boots productivity, connectivity, and efficiency across your organizations.

Access files anytime, anywhere

Microsoft 365 allows your business to store all the files in cloud. It allows you to access your documents, emails, calendar, and contacts on any device from any location with the internet connection. If you are travelling somewhere and need to open an important document, then you have an option to open those files using the web browser, meaning you are not tied to a device and can work just as securely and effectively from a personal machine or an internet café.

Business Continuity

Another major benefit of Microsoft 365 is it stored all the files in cloud regularly and backed up. No matter what happened to your physical devices your organization continue to operate as normal as your data safely stored in the cloud. Microsoft 365 has built-in file recovery for accidental deletion. Also, Microsoft themselves are effectively managing the infrastructure for you-deploying the necessary patches and updates, meaning you will always have the latest version of the tools for your business automation.

Safe and Secure

Microsoft 365 is primarily built on the robust principles of security and privacy. Some of the security features you can benefit from Microsoft 365 are:

  • Multi-factor authentication
  • Mobile device management
  • Advanced threat protection
  • Encrypted email
  • Data loss prevention
  • Role basis access control
  • Security reports

Improved Communications

Microsoft Teams is designed to make effective remote connection possible. Users will be able to communicate more effectively than ever before-no matter where they are working from or what devices they are using. Teams has great features include:

  • Chat functions
  • Integration with share point and one drive
  • Online meeting
  • Video conferencing and screen sharing

All these features mean you can be in constant and immediate contact with teams and individuals wherever they are located and at any time.

Cost Optimization

Microsoft 365 is paid for as subscription model with cost effective options to give flexibility in your business. As a subscription-based application, you can only need to pay for the license you are using. There is a variety of Microsoft 365 license and plans from which you can choose and change the number of licenses you have at any time. This saves you from having to pay more for all the extra tools they won’t ever need to use.





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CyberSecurity in 2022

The global landscape, marked by the profound impacts of the COVID-19 pandemic and the Russia-Ukraine war, has induced considerable instability across various facets of society. From economic structures to security paradigms, the prevailing conditions have become markedly unpredictable. Notably, this disbalance has engendered a looming threat to cybersecurity, affecting both individuals and businesses on a global scale.

In the aftermath of the pandemic, the traditional dynamics of office work have undergone a paradigm shift, transitioning from the conventional office setting to a widespread adoption of remote work. Offline operations have seamlessly transformed into online processes, with meetings and seminars transitioning to virtual platforms. While this shift has presented both advantages and disadvantages, this article delves into the cybersecurity landscape prevalent in 2022.

The shift to online work, while enhancing daily convenience, has exposed a significant vulnerability in terms of data security. With people confined to their homes, scammers and hackers have found increased opportunities to exploit lax security measures. Individuals, engrossed in the comfort of their home environments, often neglect cybersecurity practices, such as connecting to unencrypted Wi-Fi networks or leaving laptops open, inadvertently providing a breeding ground for cyber threats.

Simultaneously, the Russia-Ukraine war has brought unprecedented stress to businesses and individuals, transcending the traditional realm of physical warfare to the digital battleground. In this era of digitalization, a myriad of online weapons can be deployed to swiftly compromise, steal, or delete essential data, potentially causing irreparable damage amounting to billions of dollars.

The surge in phishing, ransomware attacks, hacking incidents, and data deletions witnessed in 2021 serves as a stark reminder of the evolving cybersecurity landscape. The role of Chief Information Security Officers has become pivotal, with small oversights potentially translating into significant financial losses for companies. Consequently, there is a heightened focus on securing digital data, reflecting the growing awareness of the critical importance of cybersecurity measures.

Key Cybersecurity Risks in 2022:

  1. Phishing: This prevalent threat involves sending deceptive emails purporting to be from reputable companies, tricking individuals into divulging login credentials. This enables unauthorized access and data leakage.

  2. Hacking: Unauthorized access or manipulation of accounts or systems with the intent to compromise files and data constitutes hacking, posing a significant cybersecurity risk.

  3. Ransomware: A form of malware that restricts users' access to their systems or files, demanding a ransom for restoration. Failure to comply often results in permanent data loss.

  4. Malware: Malicious software designed to harm computers or servers, often employed to gain unauthorized access to sensitive information.

  5. Denial-of-Service (DoS) Attacks: These attacks aim to incapacitate a system or machine by overwhelming it with traffic, leading to system crashes and rendering services unavailable.

In conclusion, the heightened cybersecurity risks in 2022 underscore the critical need to safeguard data. Armed with a foundational understanding of cybersecurity, individuals and organizations must proactively seek expert assistance to fortify their systems and mitigate the evolving threats in the digital realm.


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Job that doesnt require coding

Are you stuck in a career where you are not satisfied with what you are doing? 
Are you among those people who want to seek a job but don't know how to code or are not interested in coding? 

If yes, this article is for you. In this article, I am going to tell you some of the jobs that you can seek your career in without having a bit of knowledge of coding. 

There are a lot of jobs that do not require coding but we never thought of them. Many companies are searching for people with other skills than just coding. Here are the top 5 jobs that don't involve coding and you can pursue easily:

1) Graphic Designer: A graphic designer is a person who is responsible for making all the illustrations and designs required for Social Media Marketing as well as for the Website. They are responsible for creating all the banners, pamphlets, brochures, flyers, logos, etc. This job is for a person who loves to draw and sketch, who is creative, and can show their creativeness in digital form. Companies hire these people for Social Media Marketing, UI design, UX design, or fly designs. According to the Bureau of labor statistics (BLS), the median annual wage for graphic designers in top industries was $50710 as of May 2021. 

2) Content Writing: One of the best jobs that don't involve coding is content writing. 
Content writers are the people who do content creating, these people are mainly responsible for creating blogs, articles, content for document pages, etc. Content writers are paid on an hourly basis or document basis. This is one of the best freelancing jobs you can get in which you have to write on a topic and enlighten the users about the topic in a very simple form. According to the Bureau of labor statistics (BLS), The median annual wage for technical writers was $78,060 in May 2021.

3) UI/ UX designer: UI stands for user interface and UX stands for User experience. UI contains all the elements by which people interact with the product such as buttons, icons, menu bars, colors, etc. UX refers to the experience of a user in which they are interacting with the product. It focused on User experience and efficiency the main difference between the UI and UX designer is UX designer focuses on the overall feel of the experience whereas UI Designer focuses on the product's interface looks and functions. This is one of the jobs you want to get if you are not that into coding but excellent with editing skills. According to the Bureau of labor statistics (BLS), the median annual wage for graphic designers in top industries was $77,200 as of May 2021.

4) SEO specialist: The full of SEO is Search Engine Optimization. It is mainly the optimization to rank your business to the top of the google search. Your website should not be optimized up to your perspective rather it should be on the basis of audience perspective. SEO Specialist earn about $50,000 to 75,000$ a year. SEO Specialist is responsible for these: 

a) performing keyword research 
b) collaborating with content teams to 1 INR hence the sq within the content that is the on-page SEO 
c) collaborating with the development teams to ensure no errors or redirection errors or broken links are there on the site 
d) improve the search engine rankings by doing various Optimisation 
e) to track unable to evaluate the website analytics by using different to strike Google Analytics ubersuggest ahrefs, etc. 

5) Sales: Sale is the transaction between two or more parties in which the buyer receives goods or services in exchange for money. A sales representative is a professional who initiates and manages the relationship with his customers. He is responsible for communicating the benefits of the company's products in order to drive sales the seal is done in inside sales and outside sales all, all you need for sales is confidence, good communication skills, and good persuasion skills. 

So these are the top 5 jobs that don't require coding at all if you are struggling with the coding part you may instead look for these jobs and be skillful in this first of all you can what you can do is can learn about these that is a bit on your overall look for summer internships and when you think that you are enjoying in this field you can do this job by enjoying you may search for a job in this. For searching for jobs and internships LinkedIn is the best platform and for the courses, you can either visit YouTube or udemy.

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Data Classification and Breach Prevention

In an era dominated by digital information, safeguarding data is of utmost importance. This blog explores the critical aspects of data classification and breach prevention, shedding light on key practices that individuals and organizations can adopt to fortify their defences against cyber threats.

1. Learn How to Spot Phishing Attacks:

Phishing attacks continue to be a pervasive threat in the digital landscape. This section delves into the anatomy of phishing attacks, offering insights into various forms such as email scams and deceptive websites. Readers will gain practical knowledge on recognizing and thwarting phishing attempts, empowering them to be vigilant custodians of their digital identities.


2. Respect the Access You've Been Granted:

Access control is a linchpin in the security framework. This segment emphasizes the significance of respecting access privileges, both for individuals and within organizational settings. By understanding the importance of limiting access to sensitive information, readers will grasp the role they play in maintaining the integrity of data.


3. Use Situational Awareness:

Situational awareness is the bedrock of effective cybersecurity. This part explores the concept of situational awareness in the digital realm, encouraging readers to stay informed about evolving cyber threats and security best practices. Armed with this knowledge, individuals and organizations can proactively adapt their security measures to counter emerging risks.


4. Never Plug in Random USB Devices:

The innocuous USB port can be a gateway for malicious attacks. This section outlines the risks associated with plugging in random USB devices and provides practical tips for mitigating these risks. By adopting a cautious approach, readers can prevent potential breaches and protect their systems from unseen threats.


5. Report All Security Incidents Immediately:

Timely reporting of security incidents is crucial for minimizing the impact of a breach. This segment stresses the importance of a swift response when encountering any suspicious activity. It outlines the steps individuals and organizations should take to report incidents promptly, fostering a collaborative and proactive approach to cybersecurity.


6. Always Follow Policy:

Adherence to cybersecurity policies is non-negotiable. This section discusses the significance of following established policies and procedures. By instilling a culture of compliance, organizations can create a robust defense against potential breaches and ensure that every individual understands their role in maintaining a secure environment.


7. Take Data Protection Personally:

Data protection is a collective responsibility. This concluding section reinforces the idea that each individual plays a pivotal role in the overall security posture. By taking data protection personally, readers are encouraged to be proactive in their approach, viewing cybersecurity not merely as a set of protocols but as a personal commitment to preserving the confidentiality and integrity of data.

In the face of escalating cyber threats, a holistic approach to data classification and breach prevention is indispensable. By incorporating practices such as recognizing phishing attacks, respecting access privileges, using situational awareness, avoiding risky USB practices, reporting incidents promptly, following policies, and taking data protection personally, individuals and organizations can fortify their defenses and contribute to a safer digital landscape.

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Elevating Remote Work: Essential Device Features for Maximum Productivity

As remote work becomes a standard practice for many professionals, the importance of having the right devices cannot be overstated. Remote workers rely on their tools to stay connected, collaborate seamlessly, and maintain high levels of productivity. In this blog, we'll explore five key features that are essential for remote workers, ensuring they have the technology needed to thrive in a digital work environment.


1. Collaboration-Enhancing Tools:

Efficient collaboration is the lifeblood of successful remote work. Devices equipped with collaboration-enhancing tools, such as video conferencing apps, real-time document editing, and communication platforms, empower remote teams to work together seamlessly. These tools bridge the geographical gap, fostering effective communication and collaboration, which are vital for project success and team cohesion.


2. Reliable Battery Life:

The flexibility of remote work often means working from various locations, and being tied to a power outlet can be limiting. Devices with reliable battery life provide the freedom to work without the constant worry of running out of power. This feature is particularly crucial for remote workers who may need to attend lengthy virtual meetings, work on-the-go, or find themselves in locations where power sources are scarce.


3. Mobile Device Management (MDM):

Security is a top priority for remote workers, especially when dealing with sensitive corporate data. Mobile Device Management (MDM) solutions offer a robust way to manage and secure devices remotely. MDM enables IT administrators to enforce security policies, conduct remote data wipes in case of loss or theft, and ensure that devices are up-to-date with the latest security patches, providing peace of mind for both employees and employers.


4. VPN (Virtual Private Network):

Securing data during remote work is paramount, especially when accessing corporate networks from various locations. A VPN creates a secure, encrypted connection, safeguarding sensitive information from potential threats. Remote workers should prioritize devices that seamlessly support VPN connections, ensuring a secure and private connection to corporate networks, even when accessing them from public Wi-Fi hotspots.


5. Fast Processing Speed:

In the fast-paced world of remote work, slow devices can be a significant hindrance. Fast processing speed is crucial for multitasking, running resource-intensive applications, and ensuring a smooth workflow. Devices equipped with powerful processors and sufficient RAM contribute to a seamless and responsive user experience, enabling remote workers to tackle demanding tasks efficiently.


Equipping remote workers with the right devices is an investment in productivity, collaboration, and security. By prioritizing collaboration-enhancing tools, reliable battery life, mobile device management, VPN capability, and fast processing speed, organizations can empower their remote workforce to perform at their best. As remote work continues to be a defining aspect of the modern workplace, ensuring that remote workers have the tools they need is not just a matter of convenience; it's a strategic imperative for achieving sustained success in the digital era.

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